Marketing Resources

To find Clearwater Public Library System resources on MARKETING, check the OPAC (Online Public Access Catalog) terminal. Use the SUBJECT under Browse or the KEYWORD search option and enter the term you wish to search. The OPAC will then list the titles and call numbers of materials in the Clearwater Public Library System for than term. These are examples of subject headings you can use:

• ADVERTISING
• DIRECT MARKETING
• MARKETING
• SALES MANAGEMENT
• SALES PROMOTION
• TELEMARKETING

See Also – WORLD WIDE WEB: Advertising & Marketing Strategies Brochure

Books

The titles listed below provide a general survey of sources found in the Circulating and Reference Collections of the Clearwater Public Library System. Ask a Librarian for more information.

• Pinellas County Business Directory: Contacts Influential (Reference Desk)
• Hillsborough County Business Directory: Contacts Influential (Reference Desk)
• Hill-Donnelly Cross Reference Directory for Clearwater & Vicinity (Reference Desk)
• The Eng@ged Customer (658/.84/Bro)
• The One Day Marketing Plan: Organizing & Completing a Plan (658/.802/Hie)
• The Soul of the New Consumer (658/.8342/Lew)
• The Value Profit Chain: Treat Employees Like Customers (658/.812/Hes)
• 101 Ways to Promote Your Web Site (658/.872/Swe)
• 301 Do-It-Yourself Marketing Ideas (658/.8/Thr)
• 5 Paths to Persuasion: The Art of Selling Your Message (658/.45/Mil)
• Business Without Borders (658/.8/Dep)
• Business-to-Business Internet Marketing (658/.84/Sil)
• Complete Idiot’s Guide to Cold Calling (658/.872/Ros)
• eBay Global the Smart Way: Buying and Selling Internationally (382/Sin)
• E-Service: 24 Ways to Keep Your Customers (658/.812/Zem)
• Gonzo Marketing: Winning Through Worst Practices (658/.8/Loc)
• Getting Attention: Leading Edge Lessons for Publicity & Marketing (e-book)
• Guerrilla Publicity: Hundreds of Sure Fire Tactics (659/Lev)
• Here’s My Card: How to Network Using Your Business Card (659/.133/Pop)
• How to Become a Rainmaker: The People Who Get & Keep Customers (658/.8/Fox)
• How to Do Everything with E-Bay (381/.177/Hol)
• How to Market a Product for Under $500! (658/.8/Dob)
• How to Sell More Stuff: Promotional Marketing That Really Works (658/.82/Smi)
• Hug Your Customers (658/.812/Mit)
• Internet Marketing (658/.84/Cox)
• Knock Your Socks Off Prospecting (658/.872/Mil)
• Loyalty.com: Customer Relationship Management in the New Era (658/.84/New)
• The Marketing Plan (e-book)
• Marketing with E-Mail (658/.84/Kin)
• Max-e-Marketing in the Net (658/.84/Rap)
• MBA in a Box: Practical Ideas from the Best Brains in the Business (658/Kur)
• No B.S. Sales Success: The Ultimate No Holds Barred Kick Butt (658/.85/Ken)
• Over the Edge: How the Pursuit of Youth by Marketers and the Media Has Changed American Culture (302/.23/Bog)
• Power Direct Marketing (e-book)
• Profitable Growth is Everyone’s Business: 10 Tools You Can Use (658/.4063/Cha)
• Sell Yourself Without Selling Your Soul (659/.1/Har)
• Shameless Marketing for Brazen Hussies (658/.8/Ros)
• Small Business Marketing for Dummies (658/.8/Sch)
• What Clients Love: A Field Guide to Growing Your Business (658/.802/Bec)
• Wireless Rules: New Marketing Strategies (e-book)
• Your Marketing Sucks (658/.8/Ste)

Periodicals

Internet Resources