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Dreams of Dalí Virtual Reality Experience Enters its Final Month in Downtown Clearwater

This first-of-its-kind installation presented by the Clearwater Community Redevelopment Agency is ending its six-month run in downtown with a celebration of art and technology

Post Date:06/04/2019 3:46 PM

Contact: Rosemary D’Amour, Public Relations & Programs Manager, Clearwater CRA | | 727-562-4024 

CLEARWATER, Fla. — June 4, 2019— As part of the Clearwater Community Redevelopment Agency’s broader initiative to support high-quality, participatory arts programming in greater Downtown Clearwater area, The Dalí Museum’s award-winning Dreams of Dalí virtual reality experience enters its final month at Second Century Studios this June with activities that explore the intersection of arts and technology.

The Dalí Museum’s Dreams of Dalí experience transports visitors into Salvador Dalí’s Surrealist painting Archaeological Reminiscence of Millet’s “Angelus” through virtual reality (VR) technology. The free, limited-engagement installation opened to the public in January and will run through June 30 at Second Century Studios, located at 331 Cleveland St. It is currently the only Dreams of Dali dedicated VR experience outside of The Dalí Museum.

The six-month installation has been a first-of-its-kind for Clearwater, providing residents and visitors an opportunity to explore art through technology. The unique partnership between the internationally renowned Dalí Museum in St. Petersburg and the city of Clearwater’s Community Redevelopment Agency (CRA) has brought thousands of visitors to downtown.

“We’re thrilled to have partnered with The Dalí Museum to bring this kind of high-quality, engaging exhibit to our downtown,” said Amanda Thompson, the city of Clearwater's CRA director. “We’ve had a tremendous response from our visitors so far, and we’re looking forward to another month of celebrating the arts and community engagement.”

Throughout the month of June, in addition to hosting the Dreams of Dalí exhibit, the CRA will sponsor community programming at Second Century Studios, including:

  • June 8: Blast off with Summer Reading and Technology and get hands on with STEM gadgets, brought to you by the Clearwater Main Library. 12 – 5 p.m.
  • June 9, 16, 23: Sunday Morning Yoga that challenges your mind, body and perspective. 9 – 10 a.m.
  • June 15:From a green screen to podcasting, play with and see the resources the Clearwater Main Library has available for makers and creators of all kinds. 12 – 5 p.m.
  • June 22: An Arts and Technology Showcase exploring the future for technology and the arts with leading and emerging voices in the Tampa Bay region, including the Clearwater Main Library and the University of South Florida’s Access 3-D Lab. 10 a.m. – 2 p.m.

Participants in the Dreams of Dalí virtual reality exhibit at Second Century Studios also have an opportunity to receive discounts at more than a dozen Downtown Clearwater merchants, and discounted tickets to The Dalí Museum in St. Petersburg.

The Dreams of Dalí virtual reality experience at Second Century Studios will be open to the public Wednesdays to Sundays through June 30. Visit for hours, directions and details on participating merchants in the discount program. 

The pop-up installation is part of the CRA’s broader initiative to support high-quality, participatory arts programming that showcases the unique assets of Downtown Clearwater and the surrounding area.

The sponsor of the VR equipment featured in the innovative Dalí Museum installation is KnowBe4, a security awareness company headquartered in Downtown Clearwater.

The City of Clearwater Community Redevelopment Agency 

The city of Clearwater’s Community Redevelopment Agency aims to promote Downtown Clearwater’s ongoing neighborhood revitalization through programs and initiatives that strengthen and stimulate our local economy and community. For more information, visit

About The Dalí Museum 

The Dalí Museum, located in the heart of beautiful downtown St. Petersburg, Florida, is home to an unparalleled collection of Salvador Dalí art, featuring more than 2,000 works comprising nearly 100 oil paintings; over 100 watercolors and drawings; and 1,300 prints, photographs, sculptures and objets d’art. 

The building is itself a work of art, featuring 1,062 triangular-shaped glass panels – the only structure of its kind in North America. Nicknamed The Enigma, it provides an unprecedented view of St. Petersburg’s picturesque waterfront. The Museum has attracted the world’s attention, and among the other distinguished awards it has received, it is the first and only museum in the Southeastern United States to be recognized internationally by the Michelin Guide with a three-star rating. 

The Dalí Museum is located at One Dali Boulevard, St. Petersburg, Fla. 33701. For additional information contact 727.823.3767 or visit



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