Boosting the green economy is a part of Clearwater Greenprint, the city's sustainability plan
Why It's Important to Boost a Green Economy
“Greenwashing” is a new phenomenon in which a product or business is advertised as being better for the environment than it really is. As a result, it can be confusing when trying to choose the best item to purchase or business to support. Many people want to support a business that is doing something good for the world, but these businesses can be difficult to identify. Many businesses would consider more sustainable products and practices if they were provided with direction and shown that “going green” is a good financial decision.
A green economy fosters businesses that help protect, restore, and enhance our natural environment. By supporting green businesses, Clearwater’s economy can thrive and prosper while achieving community goals of generating less waste and pollution, saving energy, restoring green spaces, growing food locally, and conserving water. Green businesses could include companies that develop renewable energy or alternative fuels, grow organic produce locally, make products from recycled materials, implement resource conservation practices, or choose to avoid single-use plastics. Traditional companies that modify their practices to be more resource-efficient, such as builders who learn to use energy-efficient, environmentally sustainable materials and construction practices, could also meet the definition of green business.