Purina Pro Plan Incredible Dog Challenge Premieres on July 6

Published on March 21, 2025

Update: Stream the Purina Pro Plan Incredible Dog Challenge on NBC on Sunday, July 6 at 3 p.m. EST. 

The 28th annual Purina Pro Plan Incredible Dog Challenge kicked off its 2025 season at Coachman Park in Clearwater, Florida on April 11 with two days of family-friendly canine sporting events. Some of the nation’s top canine athletes representing 10 states competed in an array of events during the Eastern Regionals challenge, with the winners earning the right to advance to the National Finals at Purina Farms in St. Louis this September.

The action-packed canine sporting event brings people and pets together for an exciting day of athletics, including high-flying disc routines, head-to-head weave pole racing, large, medium and small dog agility courses, and the fan favorite diving dog competition, where dogs take a running leap off a 50-foot dock into a more than 20,000-gallon pool of water.

To learn more about the Incredible Dog Challenge and see what the competitions are like, visit YouTube.com/Purina and search “Incredible Dog Challenge.”