Peoples Bank

Total Project Investment: $8.2 Million
Including $5.6 million in historic restoration and architectural reconstruction

Built in 1910 and transformed in the 1920s into one of downtown Clearwater’s defining Mediterranean Revival landmarks, the Peoples Bank building is nearing completion as it is returned to its original architectural character—detail by detail.

This is a full-scale historic restoration driven by precision craftsmanship. The building’s signature terra-cotta façade is being recreated from archival photographs, with custom-fabricated tilework produced using traditional methods—cast, glazed and kiln-fired to match the original 1920s design. Decorative friezes, cartouche panels and period storefront elements are all being restored to reestablish the building’s distinctive presence at Cleveland Street and Fort Harrison Avenue.

At its corner, the historic four-faced clock—an iconic fixture since the 1930s—is being fully restored by a specialist horologist, with its internal mechanisms rebuilt for modern reliability while preserving its original copper housing, glass and detailing.

Across the structure, lost architectural features are being brought back: the original window configurations have been recreated, a bracketed roof overhang with terra-cotta barrel tile has been reconstructed and historically accurate canopies and storefront systems are being installed to match the building’s original design while meeting current codes. 

What emerges is not simply a restored building, but the return of a defining architectural landmark—reclaimed with the level of detail, material authenticity and craftsmanship required to endure for the next century.

All work is being executed in accordance with the Secretary of the Interior’s Standards for Rehabilitation, under the guidance of leading historic preservation specialist Stephanie Ferrell.

Terra-Cotta Façade Reconstruction

The building’s defining Mediterranean Revival façade is being meticulously recreated using historically accurate materials and methods. 

Custom terra-cotta elements are fabricated through a multi-step process—cast from molds, hand-finished, glazed and kiln-fired to achieve the color, texture and durability of the original 1920s construction. These components restore the building’s intricate detailing, including friezes, decorative panels and architectural ornamentation. 

This process ensures that the façade is not an approximation, but a faithful reconstruction of the building’s original design. 

Historic Clock Restoration

A central feature of the building, the four-faced clock at the corner of Cleveland Street and Fort Harrison Avenue, is being fully restored.

Specialized horological expertise is being used to rebuild the internal mechanisms while preserving the original copper housing and glass components. Once complete, the clock will again function as both a timepiece and a defining visual landmark within downtown Clearwater.

Architectural Feature Restoration

Beyond the façade, numerous architectural elements that had been lost or altered over time are being reinstated.

Original window proportions and configurations are being recreated, restoring the building’s historic rhythm and scale. The bracketed roof overhang—finished with terra-cotta barrel tile—is being reconstructed to match its original profile, while storefront systems and canopies are being designed to reflect historic detailing while meeting modern performance standards.

These elements collectively reestablish the building’s identity as a Mediterranean Revival landmark. 

Modern Systems Integration

While the building’s exterior reflects its historic origins, the infrastructure within has been fully modernized. 

Mechanical, electrical and plumbing systems are being replaced with high-efficiency components, ensuring the building meets current codes and performance expectations. This integration allows the structure to function as a contemporary commercial space while preserving its architectural integrity.

Inside the Peoples Bank

Customers and tenants will enter the Peoples Bank through true-to-the-period brass and glass doors with triple push bars. The lobby will be adorned with a framed tile commemoration of the building’s history. A tile mural will repeat the Mediterranean Revival pattern from the front of the building, unifying the interior and exterior.

Bank interior

For more than a century, the Peoples Bank has played a significant role in shaping downtown Clearwater. So it remains today, with a world-class restoration that will secure its place of honor in the future history of downtown Clearwater. 

Additional interior details include period-correct signage designs, a fully updated internal wood stair and historically replicated bathrooms in the style of the 1920s. Guests will be transported back in time while visiting or working in the newly restored Peoples Bank.

Project Impact

With restoration work nearing completion, the building is set toonce again anchorone of downtown Clearwater’s most prominent intersections.

Historic Timeline

Over the past century, the Peoples Bank building has evolved alongside the growth of downtown Clearwater. From its early construction following the 1910 fire to its transformation during the Mediterranean Revival era and the changes that followed, the building has remained a prominent landmark at the corner of Cleveland Street and Fort Harrison Avenue.

Street view of the Peoples bank as built.

Replacing a building lost in the 1910 Clearwater fire, the Peoples Bank building was constructed on this corner soon afterward as a two-story brick structure. It was 24 feet from ground level to the roof. One part of the building was a grocery store and the other, a bank separated by an interior wall. There was an exterior balcony added to the front of the building that wrapped around the corner as seen above.

Exterior view of peoples bank.

In the 1920s, the building was further upgraded with a plaster façade and a green barrel tile roof—similar tothe historic Clearwater Post Office just down the street.

Street view of the Peoples bank as built.

In 1932, the Peoples Bank and the First National Bank merged and retained the name of “First National Bank.” Additional upgrades to the façade included the addition of elaborate Mediterranean tile, a large awning over Cleveland Street and integrated signage on the exterior. The McClintock-Loomis clock was added during this era and became a downtown Clearwater focal point, both for telling time and as a place to meet. 

W.F. Rehbaum was President and Taver Bayly was Vice President of the Peoples Bank during this time. Bayly started working at the Peoples Bank in 1912 as a teller. He was one of the founders of the Clearwater Public Library, the first President of the Clearwater Rotary Club and a past President of the Greater Clearwater Chamber of Commerce. In 1965, he was named “Mr. Clearwater” by the Chamber and was also named as one of the first Pinellas County Gold Star Pioneers. 

The Cleveland Street Alliance worked closely with Ferrell Development, a Florida-based historic consultant, to identify this 1930s era as the historic look for this restoration, as this was truly the heyday of this iconic bank building. 

The City of Clearwater Planning and Eligibility Study of May 2005 gave additional insight on the restoration of the Peoples Bank, writing, “Some of these alterations (since 1930) may still be reversible. With the proper rehabilitation, this resource could be considered a contributing resource to a historic district within the Downtown Core.” 

Street view of the Peoples bank circa nineteen sixty.

In later years during the 1960s, the highly decorative Mediterranean details had been removed or plastered over to make downtown look more modern as seen above. This appearance remained through the 1980s.

Gallery

Following are several architectural renderings depicting the restored exterior and interior of the Peoples Bank building.

Restaurant and Retail Tenant Mix

The historic Peoples Bank building is envisioned as a premier dining destination within downtown Clearwater. Proposed tenants include a full-service restaurant or café concept that will bring a vibrant culinary presence to Cleveland Street, complemented by a small retail space along Fort Harrison Avenue. Together, these uses will help activate the surrounding streets while creating a welcoming gathering place for residents and visitors.

Project Partners

General Contractor: Halflants + Pichette 

Architect of Record: Halflants + Pichette 

Design Architect: Gensler 

Structural Engineer: Wilson & Girgenti 

Developer: Cleveland Street Alliance 

Historical Preservationist: Ferrell Redevelopment 

More Information

For more information, visit the Cleveland Street Alliance website: ClevelandStreetAlliance.com

 

Map

432 Cleveland Street, Clearwater, FL 33755